Chocolatey Peanut Butter Rice Krispies Treats: A Delicious Twist on a Classic Snack

You’re in for a treat!

Kellanova, the company behind beloved snacks like Pop-Tarts, Pringles, and Cheez-Its, has announced the release of a new flavor of Rice Krispies Treats – Chocolatey Peanut Butter.

This sweet-and-salty version of the classic cereal bar is sure to delight fans of the original and chocolate peanut butter lovers alike.

from Kellanova

Rice Krispies Treats have been a beloved snack for over 80 years. They were originally introduced in 1939 as a way to promote Rice Krispies cereal.

The new flavor has been a long-awaited addition to the Rice Krispies Treats lineup, with fans requesting it for years. The snack is made by adding real peanut butter to the traditional cereal and marshmallow mix, and then layering chocolate on the bottom of each treat.

The packaging for Rice Krispies Treats Chocolatey Peanut Butter is split down the middle, with one side in the classic blue and the other in orange, adorned with an image of a dollop of peanut butter and a small brick of chocolate. Each snack is individually packaged for convenience.

To make this particular flavor, real peanut butter is added to the traditional cereal and marshmallow mix, while chocolate is layered on the bottom of each treat.

Rice Krispies Treats are already one of the most popular snacks in the United States, according to a recent report by market research company HubScore. They were the most searched-for snack in 18 different states, forming a “marshmallow belt” across the country.

Fans of the snack reside in Alaska, Colorado, Kansas, Iowa, Idaho, Indiana, Maine, Massachusetts, Michigan, Minnesota, Missouri, New Hampshire, Oregon, Pennsylvania, Utah, Vermont, and Wisconsin.

Rice Krispies Treats Chocolatey Peanut Butter will be available at retailers nationwide starting this spring. The suggested retail price is $4.49 for a box of seven bars or $8.42 for a box of 14. Get ready to indulge in this delicious new flavor of Rice Krispies Treats!

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